Luxury hotels are no longer just about large rooms, high thread-count sheets, and Michelin-starred chefs. What once was the height of luxury is now commonplace, and what was unthinkable ten years ago has become table stakes.
To meet these changing standards, luxury hoteliers and hotel brands have had to study and understand what luxury means to their target customers today. What are their tastes, and how are they changing? How do they spend their time? How do they feel about new technology and sustainable practices? And how can you make them feel special, valued, and more like VIPs than ever before?
